How Searcys improves the quality of their restaurants while increasing customer sentiment

Anna Fenten, Head of Brand, Communications and Marketing, shares her experience between Searcys, UK-based restaurant group, and Travel Appeal.

Before Travel Appeal, Searcys faced the challenge of collecting and analysing reviews, in real time. Checking each review channel and social network was time-consuming and cumbersome. They were in need of an agile, instant and easy-to-use listening tool to deeply understand what customers were saying online about their restaurants, venues, service and overall brand. 

As a restaurant group, Searcys needed to measure the performance of each individual cafe, restaurant and bar, allowing managers to pinpoint their strengths and weaknesses.

Monitor and manage reviews while increasing Customer Sentiment!

The Travel Appeal Dashboard allows Seracys to look at and monitor every channel individually, as well as collectively. In just seven months, Searcys' overall customer feedback grew and their overall sentiment score increased by 8.1 percent!

Another byproduct of using the Dashboard is the amount of time saved. Staff no longer has to log in to every review and social media channel individually. They are automatically updated, by desktop or mobile, when a new review is posted...

Read the full Success Story to discover how Searcys increases customer sentiment and enhances the customer experience!