Shell - Brand Positioning and Customer Sentiment of the Stores

Travel Appeal developed an ecosystem of solutions and products for Shell to increase the popularity and sentiment of their multinational service areas.

Shell - Brand Positioning and Customer Sentiment of the Stores

For Shell, Travel Appeal conducted a data analysis of all gas stations distributed along the A1 motorway in the Netherlands. The analysis comprised of a review, sentiment and online reputation investigation of each gas station.


This study highlighted critical elements of Shell’s brand compared to the service stations of other brands. Travel Appeal developed an ecosystem of solutions and products for Shell to increase the popularity and sentiment of their multinational service areas.

Travel Appeal developed an ecosystem of solutions and products for Shell to increase the popularity and sentiment of their multinational service areas.

Shell

Shell

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