The Digital Reputation of Puglia: A Shared Story

"Travel Appeal is a fundamental tool that supports our destination. Thanks to Travel Appeal, we know what's trending and how those trends impact our online reputation, in real time."

Online reputation, digitalization and big data are no longer aspects that only hotels and individual tour operators are focusing on. Destinations are emerging as the most recent sector to take advantage of the latest innovations to develop their strategies and promote their region or city. In fact, the southern Italian region of Puglia is at the forefront of leveraging this technology to improve their reputation and attract more visitors.

We sat down with Bianca Bronzino, Innovation Officer at Pugliapromozione Regional Tourism Agency to learn more about the destination’s revolution over the past few years.

Analyzing reviews and online content (photos, videos, posts, etc) allows destinations to enhance their marketing strategies from 360°. Check out the Customer Story below and discover how Puglia is welcoming more travelers!