UniCredit - A Complete Framework of B2B Investments in the Hospitality Industry

"Integrating technology into the services we offer our customers is fundamental to maximize our commercial performance and make the bank-to-customer relationship more effective."

UniCredit - A Complete Framework of B2B Investments in the Hospitality Industry

Travel Appeal provides UniCredit with a qualitative score, which measures the online reputation of activities that present an investment opportunity for the Bank. UniCredit uses this data as a component of their qualitative financial basket necessary for credit assessment.

The collaboration with UniCredit also includes the establishment of vertical "observatories". For example, it is employed in retail and tourism industries with the aim of attracting new investments linked to these sectors, through training events and personalized reporting.

Integrating technology into the services and solutions that we offer our customers is fundamental to maximize our commercial performance and make the bank-to-customer relationship more effective and simple.

Massimo Macchitella

Massimo Macchitella

Head of Small Business & Financing Products, UniCredit

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