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2019 Destination Analysis: Italy

2019 Destination Analysis: Italy

Each year, Travel Appeal analyzes the tourism offers and reputation of Italy. This year, we’ve not only included hotels and accomodations, but also added restaurants and outdoor experiences into the analysis.

To obtain a comprehensive and up-to-date overview about the state of online reputation for each Italian region, we have composed All Italian Data 2019, the only report revealing the online perception of Italian tourism. Nearly 21 million online reviews were collected and analyzed and more than 98,200 accommodations, 143,800 restaurants and 6,000 outdoor experience announcements were included.


From the eyes of the traveler

By leveraging online reviews and traveler feedback, we have been able to pinpoint traveler satisfaction, which aspects record the highest sentiment and which are most discussed, traveler origin and the top channels used. The report also discloses the top regions throughout the Bel Paese.


Here’s a sneak peek of what you’ll find inside:


  • Accurate customer and guest satisfaction of hotels, restaurants, tours and outdoor experiences
  • Type and origin of reviewers
  • Variety and popularity of outdoor experiences
  • The winners of the 2019 IDD Awards
    ... and more!

Since 2016, Travel Appeal has awarded the Italian regions with the best hospitality and online reputation. The 2019 awards are below:

  • Region with the Best Online Reputation
  • Most Reviewed Region
  • Most Welcoming Region
  • Region Most Loved by Foreign Tourists
  • Region with the Best Food Reputation
  • Be Active Award - Region with the Best Outdoor Experiences

Which regions were awarded? Download the free Italian Data 2019 Report to find out!