Which Regions Shine Online? Stay tuned for the 2019 IDD Awards at TTG!

Having a sparkling online reputation and digital image is not always easy. When it comes to a destination’s reputation and reviews, dream-worthy website and instagram photos of your village, beach or castle only go so far.

The real success is awarded to the region who wins over the heart and trust of travelers. As a result, these travelers will undoubtedly praise their experience through online review and social channels.

Success will be awarded!

Since 2016, Italy Digital Destination (IDD) has awarded the top Italian regions for their stellar reputation and online performance. IDD was created by Travel Appeal, in collaboration with TTG, to award destinations based on their online reputation and reviews.

To obtain a comprehensive and up-to-date overview of the state of online reputation for each Italian region, Travel Appeal collected and analyzed nearly 21 million online reviews on more than 242,000 accommodations and restaurants and 98,000 in-destination experiences.

New categories announced for 2019

There are six prizes to be awarded this year, including two new awards.

• Region with the Best Online Reputation: Awarded to the region that has not only recorded the highest Sentiment score in the hospitality industry, but has been able to maintain it throughout the year. This region consistently offers a high quality level to travelers and did not falter against seasonality.
• Most Reviewed Region: The region that has experienced the highest growth in online reviews.
• Most Welcoming Region: The region whose hospitality at accommodation facilities really stands out to guests.
• Region Most Loved by Foreign Tourists: The region whose reviews, posted by foreigners or written in a foreign language, record ​the highest sentiment.
• Region with the Best Food Reputation: The region with the most appreciated restaurants.
• Region with the Best Outdoor Experiences - Be Active Award: The region that offers a variety of and records the highest Sentiment related to outdoor experiences.

Which region will go home a winner?

Don’t miss the awards ceremony on October 10th at 12.00 at the Italy Arena in Hall 5! The awards ceremony will also be an opportunity to hear from industry experts, including:

• Mirko Lalli, Founder and CEO at Travel Appeal
• Mario Romanelli, Head of Sales Italy at Travel Appeal
• Roberta Milano, Travel and Tourism Digital Strategist
• Stefano Mereu, Chief Commercial Officer at the Human Company