Solutions suitable for every businesses, from the corporate level to the individual property.
Hotels, Chains, Apartments, B&Bs, Campsites
Museums, Attractions and Cultural Heritage
Restaurants, Bars, Cafes and Venues
In-Destination Experiences, Tours and Attractions
Vacation and Rental Properties and Agencies
Destinations, DMOs, DMCs
Airlines and Cruise Lines
Our technology and products support and inspire businesses of all sizes and industries.
Reputation, Prices, Competitors of your business - at a glance!
An on-the-go mobile app to boost your business in real time
A Chat-bot that connects and engages you directly with customers
Create and share personalized reports about any aspect of your business
Data from the holistic view to the smallest detail
A highly-optimised sales page to drive direct bookings
Take advantage of our Resources to stay updated about industry trends, learn from fellow business managers and discover the latest tricks and tips to boost your business.
Articles, interviews and insights to stay up to date
Vertical analyses integrated with Travel Appeal data
Guides and tips to improve your business performance
Beautiful to look at, fascinating to read
Free, online courses designed to take your business to the next level
Stories of customers who have fully achieved their goals
Ostello Bello, located in the heart of Milan, has been awarded the #1 Hostel in Italy by Hostelworld. The group, which encompasses 8 hostels around the world, has also earned the recognition of the #1 Hostel Chain in the World.
Michele Azzoni, Marketing and Communication Manager at Ostello Bello, reveals how important it is for a business to efficiently manage online reviews. Managing brand reputation is a process that requires increasing commitment over time. The adoption of the Travel Appeal Dashboard, a tool designed to monitor and organize online feedback, has been an integral part of this process. By implementing artificial intelligence and data science technology, Ostello Bello has been able to effectively strategize and embark on a digital transformation journey.
The story of Ostello Bello demonstrates that placing attention on brand reputation is a strategic factor for improving customer satisfaction, boosting word of mouth and increasing occupancy. Moreover, it is equally important to invest in a digital approach for managing customer relationships in today’s economy.
Manually managing reviews, perhaps with obsolete Excel spreadsheets, is counterproductive, as confirmed by Filippo Polo, General Cluster Manager of Hotel in Venice Group, one of Travel Appeal’s customers.
“We needed to understand more in detail which factors were going to penalize the positioning of our brand reputation. Countless Excel sheets were used to organize, read and evaluate online content. This whole activity of reading, grouping information and evaluating it took a long time.”
To fully maximize your online reputation, respond in a timely and consistent manner to all reviews – especially the negative ones. Understanding the strengths and weaknesses of your brand, testing your performance compared to competitors and integrating new tools (both on desktop and on mobile) such as those offered by Travel Appeal, which exploits the new technologies of AI, data science and semantic analysis is imperative.
Choosing the right digital tools, similar to Ostello Bello, means more than reaching the heights of international hotel rankings, but also saving time and improving economic results.
Mario Panico, Sales and Revenue Manager at the Hotel & Resort Le Axidie in Naples, confirms these results:
“I discovered that I could monitor competitors’ rates and their market positioning. This allowed us to update our rates accordingly and optimally position ourselves in the market so we could sell to the right customer in the right place at the right time.”