Solutions suitable for every businesses, from the corporate level to the individual property.
Hotels, Chains, Apartments, B&Bs, Campsites
Museums, Attractions and Cultural Heritage
Restaurants, Bars, Cafes and Venues
In-Destination Experiences, Tours and Attractions
Vacation and Rental Properties and Agencies
Destinations, DMOs, DMCs
Airlines and Cruise Lines
Our technology and products support and inspire businesses of all sizes and industries.
Reputation, Prices, Competitors of your business - at a glance!
An on-the-go mobile app to boost your business in real time
A Chat-bot that connects and engages you directly with customers
Create and share personalized reports about any aspect of your business
Data from the holistic view to the smallest detail
A highly-optimised sales page to drive direct bookings
Take advantage of our Resources to stay updated about industry trends, learn from fellow business managers and discover the latest tricks and tips to boost your business.
Articles, interviews and insights to stay up to date
Vertical analyses integrated with Travel Appeal data
Guides and tips to improve your business performance
Beautiful to look at, fascinating to read
Free, online courses designed to take your business to the next level
Stories of customers who have fully achieved their goals
It’s becoming increasingly difficult for business managers and marketers to understand each person’s behaviors and preferences. Staying competitive requires dedicated attention to market trends, behavior patterns and sector analyses. 90% of millennials made a purchase on Amazon and Gen Z shoppers prefer to make purchases on Snapchat and Instagram. So how can brick and mortar stores compete? We’ve selected the six latest trends impacting online shopping and their implications.
Antonio Pezzano, expert in destination marketing, reveals the two greatest limitations for the growth of data-driven DMOs. The first is bureaucratic, the second is linked to marketing and to the need to invest strategically, keeping the limited budgets in mind. To succeed, Pezzano propositions a bold challenge to tour operators.
Customers are no longer patient when it comes to shopping thanks to Apple Pay, two-day shipping and mobile shopping. So how can small businesses keep up? Now more than ever, it’s critical for small businesses to increase the efficiency of stocking, manufacturing and ordering. By automating the inventory management process, “you can track your inventory in real time across multiple locations [and] be notified instantly when you are running low on merchandise”. Demand forecasting is another benefit of automation by analyzing “historical sales figures, market trends, predicted growth, promotions, marketing efforts and more”. Small businesses can rely on automation to reduce costs, prevent shortages and excess stock and optimize organization.
If companies don’t soon embrace big data, there’s a risk they’ll fall behind. Virtually all companies want to exploit big data, but few have actually taken the first steps. TechRepublic highlights the most common reasons why companies shy away from big data. The top reason is the difficulty of understanding the data and interpreting reports, which are oftentimes user-unfriendly. However, there’s a way to overcome these obstacles. One is to invest in software designed to make the data more accessible and interpretable.