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Stefano Monti, Italian travel consultant, analyses how technology, Artificial Intelligence and machine learning can transform and enhance not only the travel experience, but also help redesign cities and destinations to become ‘smarter’. He focuses on the current situation in Italy, where today, the Bel Paese is considered one of the least digitally evolved countries.
To stay competitive in today’s marketplace, most restaurants are focusing on big data and new technologies. However, the majority of these restaurants are unsure how leverage data effectively. Restaurateurs are looking at data to aid in personalizing the customer experience, but they underestimate the benefits they can obtain. Data helps improve every aspect of a restaurant, from marketing strategies to the menu. On the other hand, the use of third-party delivery, reservation and POS systems could be putting restaurants at risk by driving them away from their own data.
“85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage”, reveals Google in their latest online guide about machine learning marketing strategies. “We’ve outlined three key considerations every marketer should make to prepare their organization for machine learning.” If you manage to set the right steps, machine learning can help you discover your audience, set the right marketing messages and more.”
The most recent edition of Google Marketing Live offered a unique overview about the future of search engines and marketing strategies. Marketing professionals around the world gathered together to discover the latest announcements coming from the ‘Big G’. Tech magazine, Gcommerce, summarized the key takeaways of the event. Visual search marketing and the epic power couple - machine learning and artificial intelligence - will transform the search algorithm. Google Trips allows Google to “own the entire trip discovery, planning, researching and booking phases for hotels, transportation, restaurants and flights”.