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HICON is back like never before!

HICON is back like never before!

HICON - The Hybrid Edition - Takes Center Stage on December 3rd! 

HICON - the Hospitality Innovation Conference is returning for its Third Edition on December 3rd - and this year, it’s Hybrid! Join us online, or in Florence, Italy at the newly renovated, innovative setting of Il Granaio dell'Abbondanza. This event is entirely dedicated to the latest, next-generation technologies and innovations throughout hospitality and tourism.

After the previous editions in Milan, Hicon 2020 moves to Il Granaio dell'Abbondanza in Florence, the brand new headquarters of Nana Bianca, the main partner of the event. Il Granaio is centrally located and positioned along the Arno River, inside a completely restored building of the former Medici family. 

The HICON You Love, with a twist!

With this year’s Hybrid Edition, participants have the opportunity to follow the event in person or online. For the first time ever, guests can participate in hybrid mode - having the option to follow the event in person or from home. With the latest digital technology, participants viewing the event from home can enjoy the experience as if they were in the middle of the action! 

To ensure maximum safety for all participants, the event is limited to 200 in-person participants, following the distance and safety standards required by the latest anti-Covid regulations. 

Going Global! 

Each year, participants and speakers come to Hicon from all over the world, and this year will be no different. We guarantee that everyone attending Hicon - both in person and online - has the opportunity to participate, despite the current scenario making both national and international travel complex. 

Participants - who cannot come in person - are ensured an engaging and complete virtual experience. Hicon, always attentive to innovation and technological developments, offers the maximum degree of flexibility by moving into the digital universe, to meet the needs of each participant, in Italy and abroad.

In addition to the handful of returning speakers from past editions, international figures including Philip Wolf, founder of Phocuswright, have already confirmed their presence for this year’s edition. 

Where hospitality and innovation collide!

A lot has changed in the hospitality industry throughout 2020. Hoteliers and tourism professionals can leverage the latest, most innovative technologies to navigate through uncertainty, develop new ways of promoting their business, interact with guests, reshape pricing strategies and boost efficiency. 

Discover the link between technology and hospitality, and how to take advantage. Join us for this one-day conference filled with emerging trends, international speakers, interactive workshops and much more! 


Tickets are already available - don’t wait to get yours! 

HICON tickets are already available and frozen at the Early Bird Special Price, ensuring the lowest possible cost, allowing everyone to participate. With this year’s unique ticket, participants can select to either participate in person (until the 200 seats have been filled) or follow online. Every speech and activity can be accessed virtually and opportunities to interact and network are guaranteed.


Purchase Your Ticket Today!