Solutions suitable for every businesses, from the corporate level to the individual property.
Hotels, Chains, Apartments, B&Bs, Campsites
Museums, Attractions and Cultural Heritage
Restaurants, Bars, Cafes and Venues
In-Destination Experiences, Tours and Attractions
Vacation and Rental Properties and Agencies
Destinations, DMOs, DMCs
Airlines and Cruise Lines
Our technology and products support and inspire businesses of all sizes and industries.
Reputation, Prices, Competitors of your business - at a glance!
An on-the-go mobile app to boost your business in real time
A Chat-bot that connects and engages you directly with customers
Create and share personalized reports about any aspect of your business
Data from the holistic view to the smallest detail
A highly-optimised sales page to drive direct bookings
Take advantage of our Resources to stay updated about industry trends, learn from fellow business managers and discover the latest tricks and tips to boost your business.
Articles, interviews and insights to stay up to date
Vertical analyses integrated with Travel Appeal data
Guides and tips to improve your business performance
Beautiful to look at, fascinating to read
Free, online courses designed to take your business to the next level
Stories of customers who have fully achieved their goals
So you’ve created social media accounts and your business is active online. But what’s next?
The fundamental starting point is to build your following and grow your community. Start with your contacts, the people you know. Invite and encourage them to like and share your pages and posts. Ensure your website and emails have banners, social media icons and links to your social profiles.
Now that you have attracted your initial audience, it’s time to determine exactly who’s who. We will focus on the most important ones for your channels: The Influencers, The Casual Readers, The Active Users and Loyal Followers. Knowing which category your followers fit into is imperative for marketing operations.
The more you engage, the bigger your community. The bigger the community, the more customers you will receive! Maximize your social profiles - engage with your followers and respond to their questions. Building relationships with your clients leads to greater satisfaction and loyalty.
By now you’ve created your social channel communities and pinpointed your audience members into different follower types. Now it’s time to nurture them.
Building rapport with customers is invaluable - both on and offline. Clients who feel listened to and appreciated will not only turn into repeat customers, but spread the word and become advocates of your brand.
To stimulate advocacy, encourage clients to share their experiences with friends, family and colleagues. If you take care of your clients, they will become loyal and customer loyalty is the ultimate goal.
Reputation is more than reviews, it’s knowing how to effectively communicate your offer to potential and existing customers. Travel Appeal has leading edge technology which analyses what your customers love, what you can improve and how you stack up against competitors. Dedicated to independent and chain hotels, B&Bs, and any accomodation, Travel Appeal is the only tool that analyses your data and provides advice on how to improve your reputation and turnover. Learn more today!