Pick of the Week 65 - Digital platforms are transforming consumer behavior in the F&B industry

Pick of the Week 65 - Digital platforms are transforming consumer behavior in the F&B industry

 

Digital platforms are transforming consumer behavior in the F&B industry

 

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Facebook Business and Accenture reveal exclusive insights about the consumer behavior of shopping for food digitally. “Food consumers are turning to mobile devices for instant satisfaction, while relying on social platforms to guide them through the consumer journey. In fact, 36% of 18–34-year-olds say that they engage with food-related posts on Facebook every week, and more than a quarter of young consumers use social channels to find culinary inspirations.” Restaurant and F&B marketers definitely need to keep an eye on these channels to engage with more customers and attract more clients.

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Hotels and Chatbots, best friends forever?

 

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The case study of Best Western Italy and the Travel Appeal chatbot, Best Friend, was highlighted in a recent two-part article dedicated to the relationship between hotels and chatbots. “The first interesting data is the growing engagement rate of the mobile chatbot. 20% of users go back and interact with it more than once. Moreover, chatbot-sold services grew 117% over the past year and customer satisfaction of chatbot users was higher than those who did not use the bot”, reveals Giulia Eremita, Italian Industry Manager for Trivago.

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Airbnb steps into OTA territory with the addition of Adventures

 

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After the success of Experiences, Airbnb launches Airbnb Adventures, a new service offering a variety of mini trips and tours around the world. Favorite adventures include a week in Patagonia for € 3,195 or 2 days in the Californian desert for € 502. “These small group trips range from 2 to 10 days and start at just $99—with lodging, meals, and activities included. Expert local hosts handle the details, so all you have to do is show up.” Is it the end for couch-sharing agencies? Airbnb aims to enhance travel beyond the accommodation by providing an experience based on their acclaimed slogan, “live like a local”.

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Do you know the impact of Artificial Intelligence on the Retail Industry?

 

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“The recent State of Ad Tech Report 2019 found that paid search and display advertising is the most widely used advertising strategy in the world. And no wonder, because product announcements are found along the buyer’s journey and bring them closer to conversion.” Machine learning and artificial intelligence are becoming more sophisticated everyday and are the major players in this advertising method. Thanks to machine learning algorithms, consumers see lees advertisements, but the ones they do see are much more customized. Ads recommending products will become even more targeted in the future!

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