Solutions suitable for every businesses, from the corporate level to the individual property.
Hotels, Chains, Apartments, B&Bs, Campsites
Museums, Attractions and Cultural Heritage
Restaurants, Bars, Cafes and Venues
In-Destination Experiences, Tours and Attractions
Vacation and Rental Properties and Agencies
Destinations, DMOs, DMCs
Airlines and Cruise Lines
Our technology and products support and inspire businesses of all sizes and industries.
Reputation, Prices, Competitors of your business - at a glance!
An on-the-go mobile app to boost your business in real time
A Chat-bot that connects and engages you directly with customers
Create and share personalized reports about any aspect of your business
Data from the holistic view to the smallest detail
A highly-optimised sales page to drive direct bookings
Take advantage of our Resources to stay updated about industry trends, learn from fellow business managers and discover the latest tricks and tips to boost your business.
Articles, interviews and insights to stay up to date
Vertical analyses integrated with Travel Appeal data
Guides and tips to improve your business performance
Beautiful to look at, fascinating to read
Free, online courses designed to take your business to the next level
Stories of customers who have fully achieved their goals
Facebook Business and Accenture reveal exclusive insights about the consumer behavior of shopping for food digitally. “Food consumers are turning to mobile devices for instant satisfaction, while relying on social platforms to guide them through the consumer journey. In fact, 36% of 18–34-year-olds say that they engage with food-related posts on Facebook every week, and more than a quarter of young consumers use social channels to find culinary inspirations.” Restaurant and F&B marketers definitely need to keep an eye on these channels to engage with more customers and attract more clients.
The case study of Best Western Italy and the Travel Appeal chatbot, Best Friend, was highlighted in a recent two-part article dedicated to the relationship between hotels and chatbots. “The first interesting data is the growing engagement rate of the mobile chatbot. 20% of users go back and interact with it more than once. Moreover, chatbot-sold services grew 117% over the past year and customer satisfaction of chatbot users was higher than those who did not use the bot”, reveals Giulia Eremita, Italian Industry Manager for Trivago.
After the success of Experiences, Airbnb launches Airbnb Adventures, a new service offering a variety of mini trips and tours around the world. Favorite adventures include a week in Patagonia for € 3,195 or 2 days in the Californian desert for € 502. “These small group trips range from 2 to 10 days and start at just $99—with lodging, meals, and activities included. Expert local hosts handle the details, so all you have to do is show up.” Is it the end for couch-sharing agencies? Airbnb aims to enhance travel beyond the accommodation by providing an experience based on their acclaimed slogan, “live like a local”.
“The recent State of Ad Tech Report 2019 found that paid search and display advertising is the most widely used advertising strategy in the world. And no wonder, because product announcements are found along the buyer’s journey and bring them closer to conversion.” Machine learning and artificial intelligence are becoming more sophisticated everyday and are the major players in this advertising method. Thanks to machine learning algorithms, consumers see lees advertisements, but the ones they do see are much more customized. Ads recommending products will become even more targeted in the future!