What travelers want in the moment, requires a more tailored approach to marketing than what’s currently offered

What travelers want in the moment, requires a more tailored approach to marketing than what’s currently offered

 

 

 
"What travelers want in the moment, requires a more tailored approach to marketing than what’s currently offered."

Skift reveals how businesses are using technology to offer the most personalized experience for travelers. Personalization in travel is omnipresent. The technology to offer personalized experiences is becoming available at a global level. Demographic, psychographic, CRM and loyalty data are combined to predict which travelers to target, at what time and on which channels.

Read the full story...

 

 

 
Forbes describes how Artificial Intelligence is expected to be the most impactful technology on commerce

Leveraging Artificial Intelligence has assisted businesses in improving customer engagement, tailoring marketing and handing customer service requests.  “AI enables brands to better synthesize mounds of data and incorporate those learnings to improve the commerce experience… Artificial intelligence is a key technology empowering chatbots—the customer service rep of the future.”

Read the full story...

 

 
Airports are learning from the hospitality industry

Technology, environment, sustainability, health and wellbeing are some of the hot topics for 2019. The hospitality industry has already integrated these factors into their business strategies. Airports are learning from hotels and beginning to tailor their methodology with the same topics in mind. “The route through the airport for departing passengers can be stressful and complicated, and this alone is potentially the difference between a poor experience that is memorable for the wrong reasons and a great experience for the right reasons”.

Read the full story...