Solutions suitable for every businesses, from the corporate level to the individual property.
Hotels, Chains, Apartments, B&Bs, Campsites
Museums, Attractions and Cultural Heritage
Restaurants, Bars, Cafes and Venues
In-Destination Experiences, Tours and Attractions
Vacation and Rental Properties and Agencies
Destinations, DMOs, DMCs
Airlines and Cruise Lines
Our technology and products support and inspire businesses of all sizes and industries.
Reputation, Prices, Competitors of your business - at a glance!
An on-the-go mobile app to boost your business in real time
A Chat-bot that connects and engages you directly with customers
Create and share personalized reports about any aspect of your business
Data from the holistic view to the smallest detail
A highly-optimised sales page to drive direct bookings
Take advantage of our Resources to stay updated about industry trends, learn from fellow business managers and discover the latest tricks and tips to boost your business.
Articles, interviews and insights to stay up to date
Vertical analyses integrated with Travel Appeal data
Guides and tips to improve your business performance
Beautiful to look at, fascinating to read
Free, online courses designed to take your business to the next level
Stories of customers who have fully achieved their goals
The Wall Street Journal reveals that informal talks were held for the acquisition by Airbnb of Hotel Tonight, a mobile app for last minute hotel discounts. According to the magazine, Airbnb needs to gain credibility in the eyes of investors to show that they can push beyond their core-business strategies, related to short-term rentals.
Robi Veltroni, Scientific and Editorial Coordinator at Officina Turistica, reminds hoteliers that after OTAs, the telephone is the next major channel for direct bookings. However, hoteliers are loosing this channel to a lack of staff and skills. "A decline that could be canceled with a series of attention and strategies that we will see below."
The latest research by the Digital Tourism Innovation Observatory reveals that in 2018, the travel market in Italy grew by 2%, thanks to digital components. Mobile transactions correspond to 18% of the total, with an increase of 46%, compared to 2017. However, 31% of digital tourists went to an agency to organize their long vacations.
The customers of the company are involved with a survey, which allows for data collection and increases the interaction. The results are generating "tons of engagement, because people feel they’re part of the brand.”