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SEO specialist, Sergey Alakov, confirms that Google has decided to implement Price Insights on desktops. The tool, only available on mobile until today, offers users a forecast of price trends, compares prices against competitor destinations and offers advice about when is the optimal time to buy. Not only will this impact hotels, but it will influence, in unexpected ways, the conversion rate of Hotel Ad campaigns.
Data-driven DMOs involved in promoting tourist destinations don’t have access to enough data. On the contrary, some have too much data and don’t know how to interpret it effectively. Antonio Pezzano, tourism expert, reveals how destinations can determine what data is useful to make important decisions and achieve goals.
WTM confirms that Artificial Intelligence is a necessity for hospitality. “According to the latest research conducted by Colliers International, personalisation Artificial Intelligence could increase hotel revenues by over 10% and reduce costs by more than 15%”. Research estimates that 73% of manual hospitality activities could be carried out automatically. Facial recognition, virtual reality and other intelligent technologies could increase results by 2030.
On February 5th, the Year of the Pig began and the Chinese are ready to vacation. They have officially entered the 40 days of "Chunyun", an annual holiday season, which, this year, will take place from January 21st to March 1st. Of the 3 billion trips estimated by the government, air travel has seen a considerable increase (+12% vs. 2018). Phocuswright describes the trends of Chinese tourists.