Solutions suitable for every businesses, from the corporate level to the individual property.
Hotels, Chains, Apartments, B&Bs, Campsites
Museums, Attractions and Cultural Heritage
Restaurants, Bars, Cafes and Venues
In-Destination Experiences, Tours and Attractions
Vacation and Rental Properties and Agencies
Destinations, DMOs, DMCs
Airlines and Cruise Lines
Our technology and products support and inspire businesses of all sizes and industries.
Reputation, Prices, Competitors of your business - at a glance!
An on-the-go mobile app to boost your business in real time
A Chat-bot that connects and engages you directly with customers
Create and share personalized reports about any aspect of your business
Data from the holistic view to the smallest detail
A highly-optimised sales page to drive direct bookings
Take advantage of our Resources to stay updated about industry trends, learn from fellow business managers and discover the latest tricks and tips to boost your business.
Articles, interviews and insights to stay up to date
Vertical analyses integrated with Travel Appeal data
Guides and tips to improve your business performance
Beautiful to look at, fascinating to read
Free, online courses designed to take your business to the next level
Stories of customers who have fully achieved their goals
More than 6,000 cultural sites surveyed by the MiBAC and over 700,000 reviews were collected and analyzed. The result? Travel Appeal has released the ‘Italian Cultural Sites’ Report and uncovers the truth behind visitor sentiment. The report contains insights about what visitors most and least appreciate about museums and other cultural attractions throughout Italy. What’s the satisfaction expressed by Italians versus foreigners? How to the different regions compare against each other? The data also reveals the ranking of the most reviewed Italian cultural sites.
It turns out that Big Data is also tempting for the fast food giant. In fact, McDonald’s announced the acquisition of Dynamic Yield, a Tel Aviv startup specializing in AI-based solutions for the retail industry. "How do you transition from mass marketing to mass personalization? ... you’ve really got to unlock the data within that ecosystem in a way that’s useful to a customer." Receiving on average 68 million customers a day, the majority is served from “McDrive” and that’s where the new technology will be implemented. Algorithms, based on the climate, day and time will advise customers about menu options increasing and simplifying the up-selling process.
Hospitality expert, Alessandro Nucara, digs into the arising issues of Booking.Basic, namely how the booking portal is selling products supplied by intermediaries. “Booking.Basic shows hotel rates through a third-party provider if they are constantly better than the rate published on the channel (i.e. the rate that the accommodation facility publishes directly on Booking.com)”. It’s essential that hoteliers understand how this rate can damage their hotel and learn how to protect themselves.
"Customer reviews are crucial in the hospitality industry because it is one of the main ways people find your business.” People review everything, from the food to the toilet paper, which is why review management is essential when creating the perfect customer experience. "Well-implemented technology makes operations easier for both the customer and the business, but poorly-implemented tech will only create more problems." From the channel managers to messaging software, here's what you should invest in.