Travel Appeal Glossary

Travel Appeal Glossary

Application Programming Interface (API) – a documented interface which allows one software application to interact with another application

Appeal – more than your reputation; the combination of all reviews, web & social conversations, social pages, website and content strategy communication that your customers perceive

Artificial Intelligence (AI) – also known as machine learning, AI is a branch of computer science that develops intelligent machines to think, learn, problem solve and reason like a human. Within seconds, AI programs perform speech recognition, problem-solving, learning, planning and other cognitive functions. With AI, Travel Appeal has created products which process millions of data from different sources to become your second brain, making decisions that will help you climb the rankings among your competitors to stay ahead of the game

Audience – followers and users who absorb and visualize what you’re posting. This varies from number of followers

Brand Monitoring – the process of observing various channels to find mentions of your brand and assessing what is being said

Certificate – a powerful Travel Appeal tool that provides your customers with an overview of sentiment and opinions, which drives direct bookings

Certificate Satisfaction – the percentage of general satisfaction of your guests over the past year, calculated through the semantic analysis of all the reviews on every channel

Chat – communication over the internet traditionally referring to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications

Chatbot – an intelligent chat service that connects you more closely with your customers

Coach – a Travel Appeal mobile app designed for managers to receive suggestions regarding how to improve their business, including Smart Insights, predictions, and recommendations for business operations

Community – the amount of fans and followers on your social media business accounts

Cluster Analysis – Travel Appeal’s classified and specifically designed categories based on customer rankings

Conversations – our chatbox interface that works through Facebook Messenger. Users can book a hotel room, check-in, connect to Wi-Fi, reserve spa treatments, explore events, order room service and much more!

Dashboard – a digital interface used to acquire, consolidate and visually display data

Data Science – the scientific field which leverages scientific methods, processes, algorithms and models to extract knowledge and insights from data. Travel Appeal utilizes data science when uncovering insights, correlations and trends from internet data. We also utilize data science to predict and forecast trends, event traffic and how adjusting prices can increase revenues

Data Mining – linked to data science, data mining examines pre-existing databases in order to generate new information

Engagement Rate – a social media metric used to describe the amount of interaction — likes, shares, comments — a piece of content receives

External Impact – all external influences on your business, including weather, traffic, tourist flows, events, sports and the economic ecosystem of the market

Feedback – user-generated feedback including all the reviews, posts and photos about your business available online

Follower – a person who subscribes to your account to receive your updates

Hashtag – a word or phrase preceded by a hash sign (#), used on social media websites and Apps to identify messages about a specific topic. Many social network sites use hashtags to classify information to make it easy for customers

Hot content – updates on the main news from the travel industry directly available on the Dashboard

Impression  – the amount of times the same post is displayed to a user (it may be more than one per person)

Influencer – a user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.

Influencer identification – identifying influencers in your industry who have a large following and utilize keywords that are relevant to your product or service

Internal Impact – all internal influences on your business, including prices, availability, reputation and location

Machine learning – AI technology that allows programs to absorb infinite amounts of data and create algorithms to improve over time

Mentions – a term used to describe an occurrence in which a user includes someone’s @username in their post

OTA – online travel agency; booking websites

Ranking – the order your business is perceived in relation to your competitors

Rating – the value your business is awarded by customers

Reach – all the people who see your content (they may or may not follow you)

Recommendation – a suggestion or proposal for the best course of action following an event or experience

Reputation – general opinions about your business from customers; one of the main strategies of Travel Appeal is to increase your online reputation by managing your reviews and enhancing your customer engagement

Review – a formal assessment and opinion of your organization

Sentiment – the value given to your business based on customer satisfaction by semantically analyzing all online content. The higher the value, the more positive the feedback is

SEO – the English acronym for Search Engine Optimization and defines all the optimization activities of a website aimed at improving its positioning in search engine results

Smart Insight – the inner look and internal sight of your business once data undergoes the process of contextualization. Travel Appeal’s Smart Insights provide suggestions related to different aspects of business management. Smart Insights include: Hot Content, event traffic and predictions, Trends, competitor prices and recommendations for adjusting nightly rates

TAI (Travel Appeal Index) – indicates the digital positioning of your property by evaluating the reputation (what people say about you online) and the use and performance of digital channels managed directly (the website and social media).

Trends – an aspect of your business that has increased in popularity over a short amount of time; it may be different from what is most popular

Usability – how “easy” it is for customers to to browse and use your website

Widget – a display on your website that reveals your overall score to potential customers to drive direct bookings